Cheeky Brief / Burnout

$15 $36


Photographer / Simon Davidson

Burnouts serve two purposes.

In drag racing, it lays down a fine coating of rubber on the tarmac, so the tyres bite down harder when the clutch is released, helping the car hunker down on launch.

It also heats the tyres, making them stickier, so when the car hits max speed, it’s more likely to stay in its lane and less likely to careen into competing cars – or the crowd.

In a street racer like this classic Camaro, however, it’s not quite the same. It’s all about sending a message.

The driver is telling you that sure, he’s a little dangerous, but firmly in control of his rod. And most of all, desperate for your attention.


  • Made from 95% Australian Cotton / 5% Elastane for the perfect amount of stretch
  • Thoughtfully designed cut offering excellent balance of coverage and support
  • Delicate and supersoft seams provide all-day comfort
  • Subtly placed logo on waistband
  • Soft and firm cotton rich waistband

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