OUR STORY

Like most great stories we started from the humble roots of a garage in Bondi, Australia. 10 years on with the sun, beach and nature as our daily routines, we call Byron Bay home , where the laid back lifestyle infuses itself into all the creative aspects of the brand.
We wanted to create a brand that fused our passions together and allowed us to collaborate with inspiring artisans and make a beautiful product.

OUR UNDIES

Soft cottons and beautiful curated prints are the driving focus of our underwear. Create something beautiful from the ordinary. Merging function and aesthetic and keeping it super comfortable. Taking underwear to the next level.
All of our ranges are designed in Byron Bay, and made ethically from our partners around the world.

OUR VALUES

A way of celebrating the man and woman who chooses design & quality as a way of life! Why should your underwear be lacking? 
We imagine the first piece of clothing that goes on to be something you are proud of! We have stuck firm to the same values from day one, a great product, great service and a great experience. From our partners that sew to the glue on the envelope, quality should never be comprised, prints are inspiring and our content gives you a little something extra for the day. 

OUR ETHOS

 We are committed to making ethical, conscious choices as a brand, that support our planet and all the amazing people that help with each step of our underwear production.  It is our mission to help drive forward the sustainable fashion innovation that is taking the world by storm, and encourage a more conscious consumerist culture.

OUR TEAM WHO MAKE YOUR UNDIES ARE TREATED THE SAME WAY YOU’RE TREATED

Our underwear is produced in a family run factory, based in China. Our endeavour is to ensure safe working conditions and fair labour practices throughout the entire production. We have visited our factory on several occasions and pride ourselves on a close, inclusive partnership, working directly with them to bring our designs and dreams to life. 

 PLASTIC FREE

Becoming plastic free is an essential value to our brand, product and working environment.

CONTACT US

If you need us, we are here. 
Reach out anytime.

Email - [email protected]

Phone: 02 6685 7667 

BYRON BAY 
AUSTRALIA